iA


Marketing

Leap ahead of the competition. Starling helps you make quantum jumps in building customer engagement through a full set of multichannel and social marketing tactics, including paid, earned, and owned services.

Digital and social media are clearly becoming essential components of successful customer communication and marketing strategies. Starling helps you put customer relationship marketing at the heart of your business, though data-driven strategies that show results.

Our engagement services include:

Strategy:

  • Vision and statement of purpose
  • Business/marketing planning
  • Concept development
  • Narrative and storyboarding
  • Brand positioning and messaging

Development:

  • Channel selection and integration
  • Content planning and development
  • Production and creative
  • E-mail marketing
  • Search engine optimization (SEO)
  • Social media optimization

Execution:

  • Campaign management
  • E-mail communications and newsletter campaigns
  • Media planning and media buying
  • Content publication and distribution
  • Search engine marketing (SEM) or paid search
  • User/customer community building
  • Earned outreach and engagement
  • Influencer/opinion leader management

We seek to build and run online strategies around data.  Our analytical services ensure that campaigns are continually monitored and optimized.